Management

Peter Crowe
CEO

Peter has held a variety of management, product management and sales roles in online and print media over the last 16 years.

Prior to co-founding Life Events Media Peter held numerous positions with Yahoo! Australia & NZ. As Head of Search Peter was responsible for the local development, monetisation, distribution and marketing of Yahoo! Search. As the Australia spokesperson for Yahoo! Search, Peter often spoke at industry events and in the media. As the Head of Local Search & Small Business Services Peter launched Yahoo's version of Sensis Yellow Pages (Yahoo Local Search) and developed the product and sales strategy for Local Search.

Previous experience at Yahoo covered the launches of a range of commerce based sites including auctions, shopping and ecommerce platforms (Yahoo! Store) in 1999 and 2000 and the Yahoo! classifieds sites (Cars, careers and real estate) in 2001.

Prior to joining Yahoo! Australia & NZ, Peter was working with Text Media as a Magazine publisher responsible for Microsoft Communique magazine and the launch of the associated website. In the early nineties Peter's experience in the Internet was gained at APN Computing Group as National Sales Manager for Computer Week and Windows Sources Magazine.

Paul McCarney
Executive Director

At the end of 1999 Paul McCarney co-founded premier search marketing agency, Decide Interactive. At Decide, Paul oversaw search marketing strategies for some of the world's largest companies, growing the business internationally, with offices in Sydney, London and San Francisco. In August 2004, Decide Interactive was sold to the NASDAQ listed, 24/7 Real Media.

Paul has spoken at conferences around the world on ROI optimisation for various methods of Search Engine Marketing, and has published numerous articles on IT and Internet marketing.

Prior to founding Decide, Paul consulted on Internet and Marketing strategies to technology companies like Real Networks, Ericsson, Eicon, EDS Canada and Computer Associates. Paul has a B.Comm (Marketing) from UWS.