Sydney, Australia August 1 2007: Next-generation media company, Quotify, and ninemsn, Australia’s number-one interactive media company, today announced that ninemsn has acquired in a share of Quotify.

A privately owned company established in 2006, Quotify has become a leading online provider of information and business referrals for pest control, security, carpet cleaning, removals and kitchen design services.

Each month thousands of consumers are matched with locally based service providers via Quotify’s proprietary matching technology, which works to ensure the best fit between the consumers’ needs and the service providers’ capabilities.

Consumers are educated about buying decisions though independent buyer’s guides on the Quotify site, and also given opportunity to rate their experience with matched service providers. Where possible, Quotify aims to match consumers with up to three sperate suppliers. Consumers then receive three free quotes directly.

Quotify Chief Executive Officer, Peter Crowe said: “The positive response to Quotify has been phenomenal. Consumers are thrilled that they no longer have to make ten phone calls and explain their needs ten times to get a quote, and suppliers love the fact that they control how much, and the type of work they receive– no more wasted time on irrelevant enquiries and money on unmeasurable advertising.

“The support and investment of ninemsn is a great boost for our business. In addition to launching into new industries, our ongoing focus is to deliver more value-added services to make the site and user experience better for our customers.”

ninemsn Chief Executive Office, Tony Faure said, “ninemsn continuously seeks to invest in innovative products and services. Quotify is leading the way in binding consumers and service providers effectively through online marketing. This innovative service has huge growth potential and we are extremely excited about the opportunities ahead for both companies.”

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About ninemsn
ninemsn is Australia's number-one interactive media company. Over 8.2 million people (as at May 2007) visit ninemsn each month, making it the largest online audience in Australia. ninemsn represents over 75 per cent of reach to all Australian Internet users.

About Quotify
Quotify is changing market dynamics, and has become a leading online provider of information and business referrals for pest control, security, carpet cleaning, removals and kitchen design service. With many more services to come….