Paul McCarney
Executive Director
At the end of 1999 Paul McCarney co-founded premier search marketing agency, Decide Interactive. At Decide, Paul oversaw search marketing strategies for some of the world's largest companies, growing the business internationally, with offices in Sydney, London and San Francisco. In August 2004, Decide Interactive was sold to the NASDAQ listed, 24/7 Real Media.
Paul has spoken at conferences around the world on ROI optimisation for various methods of Search Engine Marketing, and has published numerous articles on IT and Internet marketing.
Prior to founding Decide, Paul consulted on Internet and Marketing strategies to technology companies like Real Networks, Ericsson, Eicon, EDS Canada and Computer Associates. Paul has a B.Comm (Marketing) from UWS.
Andrew Jessup
Chief Technology Officer
Andrew Jessup is the Chief Technology Officer at Life Events Media. Reporting to the CEO and executive management team, Andrew leads the team responsible for the next generation technology platform underpinning Life Events Media's strategic growth in the lead generation space. He also has a hands on role in the operational management and co-ordination of the company's IT infrastructure.
Prior to joining Life Events Media, Andrew has held a number of roles in the strategy, design and development of web applications for a number of academic and scientific organizations. Most recently he helped establish and lead the Agile Solutions Team at the University of Sydney, focused on rapid development of a large portfolio of web applications and enabling technologies.
Andrew has an background in building scalable platforms using open source technology and agile development principles. He holds a Bachelor in Advanced Science (Hons I) from the University of Sydney.